Our group was arranged to meet our client at 3.45pm last Friday. We re-assigned our grouping from 4 to 2 person in a group and will be in-charge of the OE group company that sells winter wear. OE group does not have a website but a registered web-hosting link. Currently, our group is told to design the layout for the website and present it to our client on Thursday.
We began to research on other websites that are related to winter wear products. Meanwhile, we visited the library and borrowed some books which has layouts of existing websites and some of the design books for reference. After spending sometime looking through the books, we started mind-mapping out what are the features that we would like to include on the website. Researching through the jquery plugins and planning out to see if the idea is workable.
After jotting down all the ideas, we added in to our Terms Of Reference(TOR) as part of researching section before proceeding to design our layout.
By using new media, online application or social networking, changes it’s face of how business connect with their customers. e.g. a small business company,Standing Sushi Bar a sushi restaurant.
Howard Lo, the owner of Standing Sushi Bar uses new media technology to improve his business. He promotes promotions on twitter and monitor feedback of his restaurant and the industry. Engaging the people on Facebook and post up promotions information and uploads photos of his restaurant products ,even writing entries on his blog of his F & B experiences and sharing resources to his viewers.Through online networking,Howard targets the young and text savvy audiences. Attracting this age group has influenced the big part of the restaurant social media campaign. With the interactive marketing, it also welcome “non-twitter” users to visit his restaurant by just saying the word “twitter” and get discounts from it which also indirectly increased his sales target.
“People feel like they are a part of the business and get the whole context about what it takes to run the F & B business, getting part of it and having the experience together!”—>When they feel it they will help to ‘promote’ too!
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6.What is Chalkboard, and how it works?
A location based Advertising network that helps small company to market around 1km of their businesses and also help promoting promotions and events through their application.
7.How does Chalkboard connects people?
Mobile and website.
New Media Social Media technology, facebook and twitter.
location based application.
8.What are the critical success factors for using Chalkboard application?
Analytic data & customer based which gives a big impact to the social media world.
9.What are the rules and trends for SME (Small Medium Enterprises) when using online social media technologies?
Getting on social media is a must!
Don’t be discourage by bad feedback! Respond well!
Try new avenues for advertising, ONLINE SOCIAL MEDIA MARKETING is FRONTIER!
Singapore being one of the top holiday destination with numerous famous tourists attractions and places of interest. The one place you should go is the Sentosa, a recreation island. It offers a whole new world of exciting yet rewarding experience. It’s new attraction the Universal Studios located within the Resort World Sentosa that was launched last year has attracted more than 2 million visitors in the first 9 months from its opening. It is the first Universal Studio theme park in the Southeast Asia with 24 attractions that are categories into seven unique themed zones,Hollywood,New York,Sci-Fi City,Ancient Egypt,The Lost World,Far Far Away and Madagascar. One of the rides you MUST take is the ride to Revenge of the Mummy, it’s thrilling! In addition, it also allows you to capture your own expression during the ride and bring it home as a souvenir! Besides having fun at the theme park, RWS also includes leisure like casinos, fine dining and even up market shopping. At the end of the day, you can choose to check-into one of the six luxurious hotel within the Resort.
1.What is the name of the company and nature of the company business in the video?
UPFRONT MEDIA,a consultancy film that specialist in offering marketing solutions to company who needs advertising plans to boost their sales.
2.What are some of the strategies that the company would implement for the New Media campaign for their clients?
Whether they are ready and do their business objectives suits the environment.
Long term engagement! - nurture and build relationship into long term loyal customers
3.How does the company determines which social media tools that is appropriate for the clients’ branding?
If you are a restaurant company, he recommend clients to use Twitter to advertise their different types of food and “Special” menu.
If you want to build up your communication field,Facebook will be a place that will help you to increase your popularity.
e.g. ehow.com which has a lot of ‘how to do-it-yourself’ videos have it’s own video channel on YouTube.
4.Give the example that the company stated as the successful digital marketing campaign.
Old Spice Campaign!! - as i recommend on the previous post! hehe~
(Within the first 3 months of the campaign,their sales went up by 27%, and last month their sales hit up to 100%!!!!)
5.What are the Marketing strategy that the company mentioned to gain customer loyalty?
Social!
Communicate with them,talk about negative/positive remarks.
6.What did the video mentioned about succeeding in Social media marketing?
Think long term it’s an investment!
Know your target market!
Be open to critics-From Social Media!
Fashionista targets the urban populated region who has accessibly to the internet and requires electronic devices (computers and web cams)
Demographic
Fashionta is a website which are mainly for shoppers to shop for the clothes and with web cams to “try out” whether they like the product. Shoppers who visits the website are mainly females between teenagers to middle aged woman.
Psychographic
Shoppers who does online shopping are mainly because of convenient purpose. They prefer to stay at home and enjoy shopping at their own time and pace. Unlike online-shopping on other websites,Fashionta allows you to get engaged and seek comments from your friends through social media tools,e.g.Facebook,twitter.
Behavioral
Promotion sales ? branded products ? available to “try out” online? These are reasons why they get attracted to the website.
Technographic
Social media is part of day-to-day lives for everyone and it’s easy to use it,and therefore Fashionta applies it’s day-to-day technology to it’s website.
Advantages of using YouTube as one of the marketing tools :
No cost is needed for advertising on YouTube
Interesting videos are circulated around friends and relative through social media within a short time and increase your views of product.
the gains on your Website increases by bounds and leaps with YouTube Marketing which raises your Search Engine rankings.
Viewer subscribe your channel by mailing newsletters through E-mails to these users which builds up your Customer list.
Source What are the features available from youtube that makes it successful as the marketing tools for the company?
1)Annotations
YouTube allows you to add text notes and bubbles, links to other YouTube videos or channels, and highlighted areas. Being able to get involved by video comments , mash-ups, user generated tagging, and so forth.
2) Favorite related video
If your organization doesn’t have a lot of its own videos, you can still have an effective YouTube channel. Find videos that speak to your issues and favorite them. Favorited videos will show up on your channel page and provide your viewers with relevant content and demonstrate you’re a good participant in the community.
Bicycle Tutor, for example, created one original video and have favorited 30 other videos. Their channel provides value and looks active.
3)Closed Captioning
With YouTube’s editing tools, you can add captions and subtitles right in the player.
4)Call to Action
Be part of the YouTube Nonprofit Program, you can use those sliders to your advantage and make your own ad run on your videos. It can link to your website, your latest campaign, or even your donation page.
5)Upload by Phone
Iphone allows you to record your video and upload directly for organisations dealing with disaster relief or human rights, or those who want to give sneak peaks from a special event.
6)Autoshare Options
By enabling autoshare options, your uploads, favorites, and ratings will automatically post to your Facebook, Twitter, or Google Reader account.
Each mircosite has it’s own unique URL which make it easy to search on which helps people to focus on a certain products they are looking for. It minimises the cluttered and uncessary information on the website. It’s easier to promotise new products and get a much more clearer information to people. For events with a short lifetime,mircosites are fast and perfect to create. It increases the search ranking and more successful search results. Unlike more homepages, it gives more opportunities to attract attention to the audience.
Web 2.0 is a second generation of the World Wide Web which allows collaboration, share information online, and users are able to create their own content to suit their needs. Web 2.0 basically refers to the
transition from static (HTML web to Dynamic Web) which are more organized and is based on serving Web applications to users. Examples of web 2.0 are blogs, tagging, rssfeeds that able to share information to the world. With more improvisation, Web 3.0 generation was introduced and its actually the extension of web 2.0.
As a digital consumer, I would first ask around on whether there are friends using laptops. Whether they recommend the brand for my needs and trying it out. Next, by using social media tools on Twitter or Facebook and post out question about product. Meanwhile, visit it’s product website and look out for the specification and models that will be suitable for me. Searching using search engine on reviews and comments made about the brand products.
• From Viewers to Participants : tv – social media
In the past, advertisments are made only for users to view. However, with the advance social media tools, consumers are able to make comments or review about the advertisment. • From Schedule-Driven to Time-Shifted :local channel(fixed time) -> HD channel(anytime)
• From Push Marketing to New Media Marketing : NO spam advertisement ? option to choose
• From Post-campaign Tracking to Real-Time Measurement :
Long time lag =meaning you will have to wait for a few months inorder to get the respond
Real time= by using social media tools to advertise,you can get immediate respond and improve on it.
“Viral” refers to reoccurring practice or pattern of internet use that moves from person to person.A Viral Marketing is the use of pre-existing social networks to promote brand awareness or to achieve other marketing objectives such as product sales. Once infected with the virus, the computer will repeat its viral processes. It can be delivered by word of mouth or enhanced by the network effects of the Internet.Form of advertising it’s product are through creating Video clips, interactive Flash games, advergames, ebooks, brandable software, images, or text messages.
Twiiter, Facebook, Nuffnang, Youtube, wordpress/blogger , Rss Feed these are the social media tools for digital marketing. (Forum,Video/photo sharing,podcasts,wikis,blogs)
Email Marketing
Email marketing are introduced as a strategy to advertise to the world. However, there are still advantages and disadvantages to it. Firstly the advantages of emailing are, users can send out through mass send or forward to friends with just a click to advertise your marketing campaign which is much more efficient unlike advertising it through flyers, posters which can only share through direct communication. Secondly, Advertisements/campaign can be send out around the whole without paying a single cent and get response fast if they are interested in buying your products. A difference about email marketing and other marketing strategy, email are easily track down through who receives your email, opens them or whether they have deactivated their email addresses. However, there are still disadvantages to email marketing. Ignoring of overflow spam of emails everyday as they are not interested in the products. Unknown email addresses sent out they will probably think that it might be a virus or spam emails. Spam emails will lead to blocked of IP addresses which will not be effective and low response on your marketing campaign.Settings made to sent out emails daily even if you block them, they will still use other email address to sent out the products to you.
The organisation my group has chosen was Hospice Care Association(HCA) and what i have to research on is to compare the differences between HCA and other similar countries website. Therefore, i have chosen to compare with Hospice Foundation of America. Among the two organisations, i have decided to compare based on what the website has provide using social media tools. Hence,below are my key findings:
Hospice Foundation of America
Video gallery
No
They do not provide any video gallery on their web pages, however they sell the video clips as a product.
However, they do shows a short video clip for participant to know a brief details about HFA’s programs and services.
Photo Gallery
No
They only have an image on their Home Page, and mostly their web page are full of words.
is the distance learning subsidiary of Hospice Foundation of America (HFA). HCA is a public charity which offers a variety of professional education opportunities to those interested in health care issues at the end of life. HFA is an approved provider for HCA and our courses offer Continuing Education credits for selected disciplines.
HCA publicize their association by inviting celebrities from Mediacorp, Adrian Pang to the center to give them motivation.
Organized public forum and invite speakers to talk more on palliative care on their 20th Anniversary celebration.
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Hospice Care Association
Video gallery
No/yes
The association actually create a video clip programme for student by Upper Primary, Secondary and Post Secondary.
Based on each levels, the video uses different story, features so as to target students of different age.
Photo Gallery
No
HCA do have images capture on the website, but not as much like a photo gallery.
Social Networking
No
they do not use any social media besides creating web pages on the website.
Overall Website:
•HCA’s website do not need to make any re-designation.
•Make recommendation in improving and adding on more social media tools on the website.
Through this research, i have concluded that the website should provide more usage for the viewers by using more social media tools.Hence,we have recommended on using PhotoGallery,VideoGallery and other social networking like facebook,twitters to build up the traffic of the website.
