There are lots of company using microsite as their marketing strategy, and today i’m going to focus on lomography.
http://microsites.lomography.com/fisheye/
Benefits of developing a mircosite
Each mircosite has it’s own unique URL which make it easy to search on which helps people to focus on a certain products they are looking for. It minimises the cluttered and uncessary information on the website. It’s easier to promotise new products and get a much more clearer information to people. For events with a short lifetime,mircosites are fast and perfect to create. It increases the search ranking and more successful search results. Unlike more homepages, it gives more opportunities to attract attention to the audience.
http://www.loudclick.net/Blog/9WaysToBenefitFromMicrosites.aspx
