›Advantages of using YouTube as one of the marketing tools :
  • No cost is needed for advertising on YouTube
  • Interesting videos are circulated around friends and relative through social media within a short time and increase your views of product.
  • the gains on your Website increases by bounds and leaps with YouTube Marketing which raises your Search Engine rankings.
  • Viewer subscribe your channel by mailing newsletters through E-mails to these users which builds up your Customer list.

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›What are the features available from youtube that makes it successful as the marketing tools for the company?

1)Annotations

YouTube allows you to add text notes and bubbles, links to other YouTube videos or channels, and highlighted areas. Being able to get involved  by video comments , mash-ups, user generated tagging, and so forth.

2) Favorite related video

If your organization doesn’t have a lot of its own videos, you can still have an effective YouTube channel. Find videos that speak to your issues and favorite them. Favorited videos will show up on your channel page and provide your viewers with relevant content and demonstrate you’re a good participant in the community.

Bicycle Tutor, for example, created one original video and have favorited 30 other videos. Their channel provides value and looks active.

3)Closed Captioning

With YouTube’s editing tools, you can add captions and subtitles right in the player.

4)Call to Action

Be part of the YouTube Nonprofit Program, you can use those sliders to your advantage and make your own ad run on your videos. It can link to your website, your latest campaign, or even your donation page.

5)Upload by Phone

Iphone allows you to record your video and upload directly for organisations dealing with disaster relief or human rights, or those who want to give sneak peaks from a special event.

6)Autoshare Options

By enabling autoshare options, your uploads, favorites, and ratings will automatically post to your Facebook, Twitter, or Google Reader account.

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