Fashionista
- Geographic
Fashionista targets the urban populated region who has accessibly to the internet and requires electronic devices (computers and web cams)
- Demographic
Fashionta is a website which are mainly for shoppers to shop for the clothes and with web cams to “try out” whether they like the product. Shoppers who visits the website are mainly females between teenagers to middle aged woman.
- Psychographic
Shoppers who does online shopping are mainly because of convenient purpose. They prefer to stay at home and enjoy shopping at their own time and pace. Unlike online-shopping on other websites,Fashionta allows you to get engaged and seek comments from your friends through social media tools,e.g.Facebook,twitter.
- Behavioral
- Technographic
Social media is part of day-to-day lives for everyone and it’s easy to use it,and therefore Fashionta applies it’s day-to-day technology to it’s website.
