1.What is the name of the company and nature of the company business in the video?
UPFRONT MEDIA,a consultancy film that specialist in offering marketing solutions to company who needs advertising plans to boost their sales.
2.What are some of the strategies that the company would implement for the New Media campaign for their clients?
Whether they are ready and do their business objectives suits the environment.
Long term engagement! - nurture and build relationship into long term loyal customers
3.How does the company determines which social media tools that is appropriate for the clients’ branding?
- If you are a restaurant company, he recommend clients to use Twitter to advertise their different types of food and “Special” menu.
- If you want to build up your communication field,Facebook will be a place that will help you to increase your popularity.
- e.g. ehow.com which has a lot of ‘how to do-it-yourself’ videos have it’s own video channel on YouTube.
4.Give the example that the company stated as the successful digital marketing campaign.
Old Spice Campaign!! - as i recommend on the previous post! hehe~
(Within the first 3 months of the campaign,their sales went up by 27%, and last month their sales hit up to 100%!!!!)
5.What are the Marketing strategy that the company mentioned to gain customer loyalty?
Social!
Communicate with them,talk about negative/positive remarks.
6.What did the video mentioned about succeeding in Social media marketing?
Think long term it’s an investment!
Know your target market!
Be open to critics-From Social Media!
