By using new media, online application or social networking, changes it’s face of how business connect with their customers. e.g. a small business company,Standing Sushi Bar a sushi restaurant.
Howard Lo, the owner of Standing Sushi Bar uses new media technology to improve his business. He promotes promotions on twitter and monitor feedback of his restaurant and the industry. Engaging the people on Facebook and post up promotions information and uploads photos of his restaurant products ,even writing entries on his blog of his F & B experiences and sharing resources to his viewers.Through online networking,Howard targets the young and text savvy audiences. Attracting this age group has influenced the big part of the restaurant social media campaign. With the interactive marketing, it also welcome “non-twitter” users to visit his restaurant by just saying the word “twitter” and get discounts from it which also indirectly increased his sales target.
“People feel like they are a part of the business and get the whole context
about what it takes to run the F & B business, getting part of it and having
the experience together!”—> When they feel it they will help to ‘promote’ too!
about what it takes to run the F & B business, getting part of it and having
the experience together!”—> When they feel it they will help to ‘promote’ too!
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6.What is Chalkboard, and how it works?
A location based Advertising network that helps small company to market around 1km of their businesses and also help promoting promotions and events through their application.
7.How does Chalkboard connects people?
- Mobile and website.
- New Media Social Media technology, facebook and twitter.
- location based application.
8.What are the critical success factors for using Chalkboard application?
Analytic data & customer based which gives a big impact to the social media world.
9.What are the rules and trends for SME (Small Medium Enterprises) when using online social media technologies?
- Getting on social media is a must!
- Don’t be discourage by bad feedback! Respond well!
- Try new avenues for advertising, ONLINE SOCIAL MEDIA MARKETING is FRONTIER!
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